The Genius of Mr. LaVar Ball
When it comes to unconventional tactics, thoughts, and jargon LaVar Ball has them in abundance when it comes to steering the professional and amateur basketball careers of his three sons Lonzo, LiAngelo, and LaMelo. During the process, Mr. Ball has become a magnet for media attention. The modern sports media outlets are engaged in a “Love/Hate” relationship with LaVar, the Ball Family, and their Big Baller Brand. LaVar’s lack of conformity has even caused him to move beyond sports media and appear on several main stream media outlets. LaVar has exchanged verbal, and virtual jabs with the likes of Stephen A. Smith (ESPN), Shannon Sharpe (Fox Sports), Charles Barkley (Turner), and even the POTUS, Donald Trump.
In recent times, Mr. LaVar Ball has decided to withdraw his youngest son LaMelo from Chino Hills High School (California), due to a difference in
philosophy as it relates to the varsity basketball program. LaVar also withdrew his middle son LiAngelo from UCLA after the highly publicized shoplifting incident in which he was involves, and later suspended (indefinitely) from the basketball team.
LaVar has decided to send both LiAngelo and LaMelo to play professional basketball abroad in the country of Lithuania, until they are eligible for the NBA draft.
The latest unconventional idea that has surfaced from the camp of LaVar Ball and the “Big Baller Brand” is the establishment of a new basketball league. The league is intended for the country’s top high school basketball prospects that have graduated from their respective high schools. This league will serve as an alternative to these student-athletes becoming “One and Done” players in college. The league is called the Junior Basketball Association (JBA) presented by Big Baller Brand. Check out the video below to hear my thoughts on the BBB Junior Basketball Association.
No matter how you slice it, Mr. LaVar Ball is presenting something different to the modern landscape of sports. Whether it is the creation of a brand, clothing and shoe line, or establishing a new professional sports league, Mr. Ball is up for the challenge. Pushing the envelope and combating the sports status quo seems to be high on LaVar’s priority list. How successful he will be, is yet to be determined. One thing is for sure, he has captivated the sports media outlets. Mr. LaVar Ball and the Big Baller Brand is must read, listen, watch and see media!